# Traffic quality rules

> What we refuse, how invalid traffic is filtered, what an automatic traffic hold does to your site and payouts, and how a hold is lifted.

URL: https://lananetwork.com/guide/traffic-quality-rules
Markdown: https://lananetwork.com/guide/traffic-quality-rules.md
Updated: 2026-11-05

## Content we refuse

- Anything that involves, depicts or appears to involve a person under 18, live action, drawn, animated or AI-generated. Zero tolerance, no appeal: we stop serving, close the account, withhold amounts linked to it and report it.
- Non-consensual acts, sexual violence, bestiality, content produced through trafficking or coercion.
- Leaked, stolen or pirated content, and anything else the site has no right to distribute.
- Sites without an age policy.

The full text is in the [content policy](https://lananetwork.com/legal/content-policy).

## Traffic we refuse

Traffic must come from real visitors who chose to open your pages. We refuse bots, incentivized or forced clicks, hidden placements, redirects the visitor did not choose, traffic bought elsewhere and pushed through your site, and traffic sent through proxies to look like real visitors.

## How invalid traffic is caught

Every click and every impression is checked in code, on each visit, before it counts. The checks fall into four families:

- Bots and automation: browsers driven by software rather than by a person.
- Non-human and data-center traffic: visits from hosting and cloud networks, where real visitors do not come from.
- Abnormal behaviour: clicks and requests that do not look like a person reading a page.
- Source quality: traffic that does not come from the site and the placement the ad was shown on.

A click that fails a check is recorded as invalid and left out of your earnings. Automated impressions are not counted at all. We do not publish the exact checks, so they cannot be worked around. The [Quality](https://lananetwork.com/quality) page explains how invalid traffic is handled.

## The automatic traffic hold

We keep watching the recent traffic of each zone, each site and each account. When the traffic looks automated rather than human, the site is put on hold without waiting for a person:

- the site and its zones are paused, and your visitors go to your passback;
- payouts are paused on the account, and an open payout request shows On hold;
- a note on the site says it is under an automatic quality check;
- nothing is removed from your balance while we look.

We do not publish the exact rule, so it cannot be worked around. Real traffic, even small, does not look like what the rule catches.

## How a hold is lifted

1. Contact support from your dashboard and name the site.
2. Tell us where its visitors come from: search, social, direct, a forum, an exchange. Screenshots of your analytics help.
3. A person reviews the traffic. If it is genuine, we release the hold: the site and its zones are active again and payouts resume, with your open request back in the queue.
4. If it is not, the site stays off, and earnings from the traffic found invalid are taken back before they are paid.

A released site is not checked again for a while, and we can mark a site we trust as exempt for a set period.

## If something goes wrong

If your site is on hold and you believe your traffic is real, contact support with the site name and where its visitors come from. Do not create a new account or a new site to get around a hold: new sites of an account under a hold wait for a person, and it can end the account.

## Frequently asked questions

### Do you store visitor IP addresses?

No. No raw IP address or user agent is stored, only salted hashes that change every day.

### Will a hold take back money I already received?

A hold pauses payouts and removes nothing from your balance. Earnings from traffic found invalid during the 7-day hold are taken back before they are paid.

### Why was my site paused without an email?

The hold is automatic and immediate, to stop a cost while it is checked. The note on the site and the On hold status in Payouts tell you; contact support to have it reviewed.

### Do you publish the list of checks?

No. We describe the kinds of traffic we filter, not the exact checks, so they cannot be worked around. If you think a click or a site was flagged by mistake, contact support and a person looks at it.

### Is invalid traffic paid or billed?

No. Invalid traffic is left out of your earnings and is never billed to the advertiser.