Yes, you can run two adult ad networks on one site, and on the same slot. The clean way is a chain: the first network looks at each visitor, buys the ones it wants at or above your floor, and hands the rest to the second network through a passback. Done this way, the two networks never fight for the same impression and you always know which one earned what.
We run an adult ad network built to sit in front of your current one, so this is the setup we see most.
Why chain two buyers at all?
One network rarely wants every visitor at a good price. Each has its own advertisers, who want different countries, devices and audiences.
Chaining buyers gives you three things:
- Competition on each visit. The first network has to beat your floor or lose the visit to the second one.
- A safety net. If the first network has nothing to show, the second one still earns.
- A clean test. You try a new network without removing the one that pays you today.
What you do not want is two networks loaded on the same slot, each deciding on its own: two scripts race for the same space and the layout jumps.
What is a floor, and how is a hard floor different from a soft one?
A floor is the lowest price at which you let a network sell a visit. Below it, the network must decline.
- A hard floor is a strict line. If no bid reaches it, that network does not sell the visit; in a chain, it passes it to the next buyer.
- A soft floor is a target. The network may still sell below it, for example to keep its fill rate up. In a chain, that lets the first network take a visit the second would have paid more for.
When you chain networks, the first one should use a hard floor. Otherwise the chain stops being a competition.
On Lana Network the floor is hard and net: you set it per zone, in USD per 1,000 valid impressions, already net for you. We buy an impression only when the bid clears your floor. If not, the visitor goes to your passback. You can raise or lower the floor of a zone at any time, but you cannot remove it.
Which network goes first, and how do you set the floors?
Put the network that can pay the most for the visitors it wants first, with a floor high enough that it only takes those. Put the network that fills almost everything, even at a low price, last.
A simple way to set the first floor:
- Take your current number. Look at what your current network earns per 1,000 impressions on that slot, for the traffic the new one targets. If the new network buys only US mobile, look at your current US mobile number, not your global average.
- Set the first floor at or just above it. Then the visits sold by the first network earn, on average, at least what the second network pays for that traffic.
- Leave the second network as it is. It keeps its usual settings and receives the visits the first one declined.
- Adjust after a full week. If the first network buys very little, the floor may be above what its advertisers pay. If it buys a lot and total revenue does not move, the floor may be too low.
Keep the chain short: each extra step adds a request before the ad appears. Two or three buyers is usually enough.
What should you measure?
Judge the chain on the slot, not on each network alone. Track these per slot, per week:
- Revenue per 1,000 page views, both networks added together. This is the number that matters.
- Fill rate of the first network: the share of visits it bought. On Lana Network the publisher reports show the fill rate per zone (ads served per ad request).
- Impressions at the second network on the same spot. They should fall by about the first network's fills.
- Pages per visit. If it drops, the setup is costing you in user experience.
Compare the week against the week before the change, on the same pages. One day is too short: traffic mix changes from day to day.
How do you connect the two with a passback?
The passback is what turns two networks into a chain. You put the first network's tag on the page, and inside its settings you paste the code of one ad spot from the second network, with the same size. When the first network declines a visitor, it injects that code in the slot.
The steps, the mistakes to avoid and how to check it in your browser are in our guide on what a passback tag is. The short version: one spot per passback, the same size as the zone, and never a whole-page script.
How do you avoid popunder collisions and a heavy page?
Popunders need extra care, because they fire on the visitor's tap and not in a slot.
- One popunder network per page. Two popunder scripts on one page can open two tabs on one tap. Run one per page, or test them on different page types.
- Never a whole-page tag as a passback. A script that opens popunders, interstitials or sliders by itself would run even on visits the first network sold, so the visitor gets both.
- Respect the caps. On Lana Network a visitor sees at most one ad per zone per cap window. Your other network has its own caps. Two networks with generous caps can add up to more ads than your visitors accept.
- Watch the page weight. Each network adds scripts. Load them asynchronously and check your page speed after the change.
Banners are simpler: each zone is a separate slot with its own tag, so several zones can share a page. See our formats page for the sizes and where each one shows.
What Lana Network does
Lana Network is an ad network for adult sites, designed to be the first buyer in a chain. Every zone has its own tag and its own net floor, and can carry its own passback: every visitor we do not buy at or above your floor goes to your current network. Today we buy mostly US mobile traffic. Earnings on valid impressions are held 7 days, then paid weekly in USDT TRC20 or USDC Solana from 10 USD. A new site goes live as soon as its ownership check passes. Questions go through Contact support in our guides.
Frequently asked questions
Is it allowed to run two ad networks on one adult site?
Most networks accept it, but read each network's terms, because some ask for exclusivity on a placement. On Lana Network you keep your current network as the passback.
Should the network with the highest rate go first?
Not always. Put the network that pays most for the visitors it wants first, with a hard floor, and judge the order on total revenue per 1,000 page views.
How many networks can I chain on one slot?
Two or three. Each extra step adds a request before an ad shows, so a longer chain slows the page.
Can two popunder networks run on the same page?
Avoid it. Two popunder scripts can open two tabs on one tap. Run one popunder network per page and use banners or a slider for the second network.