What happens to a click flagged as invalid?

It is still recorded, marked invalid with the reason, and left out of the valid-click counts in reports. It is never billed to an advertiser and never paid to a publisher.

Why do you not publish every check?

A rule that is public is a rule that can be worked around. We explain the kinds of traffic we filter, and our team reviews any case you send us.

Do you store IP addresses?

No raw IP address or user agent is stored. We keep salted hashes that change every day.

Quality

How we keep traffic clean

Every click and every impression is checked in code, on each visit, before it counts. Invalid traffic is filtered out, never billed, and refunded when it is found after the fact.

What we filter

Four kinds of invalid traffic

A click that fails a check is recorded as invalid, with its reason, and is not counted as a valid click. Automated impressions are not counted at all.

Bots and automation

Browsers and scripts driven by software rather than by a person, whatever they claim to be.

Non-human and data-center traffic

Visits from hosting and cloud networks, where a real mobile visitor does not come from.

Abnormal behaviour

Clicks and requests that do not look like a person reading a page, including loops that repeat the same request.

Source quality

Traffic that does not come from the site and the placement the ad was shown on, or that the site owner did not earn.

We do not publish the exact checks, thresholds or time windows: a rule that is public is a rule that can be worked around. The checks change as new kinds of invalid traffic appear.

Before the ad is shown

What never reaches an advertiser

Passback

Visitors outside the audience we buy today, and traffic that fails a check, are handed back to your current network.

Frequency cap

A visitor sees at most one ad per zone per cap window. The default is 24 hours; a zone can be set between 1 hour and 7 days. The decision is made on our side with the zone's current setting.

Privacy by design

No raw IP address or user agent is stored, only salted daily hashes.

Tag health

Is the tag alive?

Four states per zone

Live (seen within 6 hours), Silent (seen before, nothing for 6 hours), Never seen (not called yet) and Not serving (the zone or its site is paused). A site takes the most serious state of its zones.

A nightly check of your home page

Every night we look for the tag on the site's home page and record whether it was found.

What is paid

Blocked traffic and billing

Invalid traffic is never billed and never paid. Advertisers pay for valid impressions only, and impressions found invalid after the fact are credited back to their balance when the day is settled. Publishers are paid on valid impressions only, and traffic found invalid during the 7-day hold is taken back before it is paid. Premium prepaid deals are paid at the agreed price for the days covered.

FAQ

Quality questions

What happens to a click flagged as invalid?: It is still recorded, marked invalid with the reason, and left out of the valid-click counts in reports. It is never billed to an advertiser and never paid to a publisher.
Am I billed for traffic found invalid later?: No. Advertisers pay for valid impressions only, and impressions found invalid after the fact are credited back to their balance when the day is settled.
Why do you not publish every check?: A rule that is public is a rule that can be worked around. We explain the kinds of traffic we filter, and our team reviews any case you send us.
Do you store IP addresses?: No raw IP address or user agent is stored. We keep salted hashes that change every day.

Keep exploring

More on how we work

For publishers

The five steps, the tag, your floor.

Formats

Popunder, banners, slider, interstitial and in-page card, with prices.

Payments

7-day hold, weekly payouts in USDT or USDC from 10 USD.

Developers

REST API, postback and MCP server.