Very few adult ad networks pay publishers upfront. The usual model is the reverse: your traffic runs first, the network counts it, and you are paid later on a fixed schedule such as Net7 or Net30. A prepaid deal flips that order. The buyer pays for an agreed period before the traffic runs, so the risk of not being paid sits with the buyer, not with you.
We run an adult ad network that offers prepaid deals to larger sites, so we have a stake in this question. This guide explains the payment terms you will meet, how prepaid deals work, what we do and where our limits are, and what to ask before you accept any deal.
What do Net7, Net20, Net30 and prepaid mean?
The "Net" number is the delay between the end of a billing period and the payment.
- Net7: earnings for a period are paid seven days after that period closes.
- Net20 and Net30: the same, after twenty or thirty days.
- Prepaid: the buyer pays before the period starts. You are paid for traffic you have not delivered yet.
The number alone does not tell you everything. Two networks on the same Net term can pay on different days, with different minimums, and some hold part of the balance to remove invalid traffic. Read the full schedule, not just the label. Our article on adult ad network payment methods compares minimums and schedules as the networks publish them.
Why does paying upfront matter to a publisher?
On a Net term, you give credit to the network. Every day of traffic before the payment is money you have earned and not received. If the network is late, changes its terms or closes, that money is at risk.
A prepaid deal removes most of that risk:
- You know the amount before you start. A flat daily price or a CPM is agreed in writing.
- The money arrives first. If the buyer does not pay the next period, you simply do not run it.
- Cash flow is predictable. You can plan costs such as hosting and content against money already received.
The trade-off is commitment. A deal fixes a price for a zone over a period, so you give up some of the upside if the open market would have paid more on a good week.
Which adult ad networks pay before the traffic runs?
Most networks that publish their terms describe a payment schedule after the traffic, not before. The common prepaid model in the adult space is the direct buy: the publisher sets a price for a spot, and an advertiser pays for a fixed period before the ad runs. We describe one documented example in our comparison of adult ad networks for publishers.
Direct deals with an advertiser you find yourself work the same way. You agree a price, the advertiser pays the first period, and you place the ad. The difference is that you handle the contract, the creative checks and the collection yourself.
When a network says it "pays upfront", ask what exactly is paid in advance. It can mean a full period paid before the traffic, or only an advance on earnings that are counted later. The two carry very different risks.
How do prepaid deals work on Lana Network?
For larger sites, we offer a fixed price on a zone instead of the open market: a flat daily amount or a CPM, written down before the traffic starts. For a flat daily price, the schedule is the same for every deal:
| When | What is paid | Amount |
|---|---|---|
| Before the test | 3 days (the test) | Agreed daily price x 3 |
| Before each following week | 7 days, starting the day after the previous period | Agreed daily price x 7 |
So the first three days are paid before the traffic runs, and after that each week is paid in advance, before it starts.
A few rules come with it:
- Short periods. A 3-day test is paid first, then one week at a time.
- Unused days stay on record. If a deal ends before every paid day has been used, the unused prepaid days are kept on the record of the deal.
- Paused means passback only. When a deal is paused, the zone stops buying and every visitor goes to your current network until the deal resumes.
- Everything is visible. The deal, its prepaid schedule and each payment with its transaction reference are in your dashboard and available over our API.
And the limits, stated plainly. Deals are for larger sites, not for every publisher. Today we buy mostly United States visitors on a mobile browser, so a deal covers that traffic; other visitors still go to your passback. Smaller sites use the open market, where you set a net floor per zone and are paid on valid impressions, held 7 days, then paid in USDT TRC20 or USDC Solana from 10 USD. Both are described on our payments page.
What should you ask before accepting a prepaid deal?
Whoever the buyer is, get clear answers to these questions in writing:
- What is paid, and when? The exact period covered by each payment, and the date it must arrive before the traffic runs.
- Is the price flat or per 1,000 impressions? A flat daily price is simpler; a CPM depends on how many impressions are counted.
- Who counts the impressions? If the price is a CPM, agree which numbers are used.
- What happens if the deal stops early? Find out what happens to days paid and not used.
- What happens to visitors the deal does not cover? You want them to go to your passback, not to an empty slot.
- Which creatives will run? Ask to see them, and make sure they follow your own content rules.
- How is payment made and recorded? The method, the currency and a reference you can check.
A buyer who cannot answer these before the start will not answer them more clearly afterwards.
What Lana Network does
Lana Network is an ad network for adult sites. Publishers set a net floor per zone and keep their current network as passback; we buy mostly US mobile traffic and hand back the rest. Larger sites can agree a prepaid deal: a 3-day paid test, then each week paid in advance. A new site goes live as soon as its ownership check passes. To discuss a deal, use Contact support in our guides with your site and your monthly US mobile traffic.
Frequently asked questions
Do adult ad networks pay publishers in advance?
Rarely. Most pay after the traffic, on a schedule such as Net7 or Net30. Prepaid deals exist, usually as direct buys where the advertiser pays a period before the ad runs.
What does Net30 mean for an ad network?
Earnings for a period are paid thirty days after that period closes. During that time, the money you earned is still held by the network.
How does a prepaid deal work on Lana Network?
The first 3 days are paid before the traffic runs, as a test. After that, each 7-day period is paid in advance, at the agreed daily price.
Can a small site get a prepaid deal?
On Lana Network, prepaid deals are for larger sites. Smaller sites use the open market with their own floor and passback, paid weekly from 10 USD after a 7-day hold.