Search for adult popunder CPM rates and you find ranges with no date, no country and no source. We cannot fix that for the whole market, because no network publishes what it really pays per country. What we can do is publish our own numbers: the minimum price an advertiser must bid on Lana Network, by format, country group and device, and how your own net floor works on top of it.
These are floors, not earnings. A floor is the lowest bid we accept for a visit. Real bids can be higher, and a visit with no bid above the floor is not sold at all: it goes to your passback. Read every number below with that in mind. Figures are as of 22 October 2026; the live table is on our advertisers page.
What does a popunder CPM mean?
CPM is the price per 1,000 impressions. For a popunder, one impression is one new tab or window opened behind the page. Two things make a popunder CPM hard to compare with a banner CPM:
- Frequency. A popunder usually opens once per visitor per day or per session. On Lana Network a visitor sees at most one ad per zone per cap window, 24 hours by default and adjustable from 1 hour to 7 days by the publisher. A banner can show on every page view.
- Country and device. The same popunder is worth very different amounts in different countries and on mobile or desktop, which is why every serious price is quoted per country group and device.
So a CPM is the price of one impression, not the value of one page view. More on that below.
Our public popunder floors
The minimum CPM an advertiser must bid for a popunder on Lana Network, in USD per 1,000 impressions:
| Country group | Mobile | Desktop |
|---|---|---|
| United States | 0.60 | 0.50 |
| Canada, Australia, New Zealand | 0.50 | 0.50 |
| Rest of the world (served countries) | 0.30 | 0.30 |
Today we buy United States visitors on a mobile browser set to English or Spanish, outside data centers and known VPN networks. The other rows are in the price table, but visitors outside the United States or on desktop are handed back to your current network for now, as our traffic quality page explains.
Floors for the other formats, United States mobile
For comparison, the same table for our other formats on United States mobile, in USD per 1,000:
| Format | Floor |
|---|---|
| Popunder | 0.60 |
| Interstitial 300x500 | 0.12 |
| In-page card 320x100 | 0.12 |
| Banner 300x250, 300x500, 320x100, 320x50, 300x100 | 0.08 |
| Slider 300x250 | 0.08 |
Each format and where it shows on the page is described on our formats page.
How your own net floor works on top of ours
The public floors above are the lowest bids we accept from advertisers, not averages and not a promise. On top of them, each of your zones has its own net floor: the lowest amount per 1,000 valid impressions you accept, already net for you. We only sell a visitor when the bid clears that net floor; every other visitor goes to your passback. If you already earn a given amount on that slot elsewhere, set your net floor there and we will only take visits that beat it.
Earnings are counted on valid impressions, held 7 days after each day settles, then paid weekly in USDT on TRC20 or USDC on Solana from 10 USD.
Why CPM is not what a page view earns
Publishers compare networks on eCPM, but the number that pays the bills is revenue per 1,000 page views. Here is why they differ for a popunder.
Say a site has 1,000 page views from 400 visitors in a day. A popunder capped at once per visitor per day (our default) can show at most 400 times, not 1,000. If 100 of those visitors are outside what the buyer wants, they go to the passback. The CPM tells you the price of each impression that sold; the revenue per 1,000 page views tells you what the whole slot earned, passback included.
That is why a test should always measure the slot's total revenue, both networks added together, per 1,000 page views. We explain the comparison in popunder vs banner ads on adult sites.
How to set your own floor from these numbers
Floors are a standard tool across ad tech. Google Ad Manager, for example, describes pricing rules as the central place to manage floor prices, and warns that a badly set floor can lower fill rate. The same logic applies on an adult site:
- Look up what your current network pays you per 1,000 impressions for that slot, on United States mobile if it shows that detail.
- Set your net floor at or just above that number.
- Keep your current network as the passback, so every refused visit still earns.
- After a week, compare revenue per 1,000 page views for the slot with the week before.
A floor set too high sells almost nothing to the first buyer and changes nothing. A floor set too low can sell a visit for less than your old network would have paid. The step-by-step setup is in our guide on running two adult ad networks on one site.
How to read popunder rates you find elsewhere
When you see a popunder CPM quoted somewhere, ask four questions before you believe it:
- Which country and device? A worldwide average says little about your United States mobile visitors.
- Is it a floor, an average or a best case? "Up to" figures are best cases.
- Gross or net? Is it what the advertiser paid, or what the publisher kept?
- Per impression or per page view? Only the second compares with your other formats.
Frequently asked questions
What is the popunder CPM floor for US mobile traffic on Lana Network?
0.60 USD per 1,000 impressions as of 22 October 2026, read live from our price table on the advertisers page. It is the lowest bid we accept, not an average price.
How much does a publisher earn per 1,000 popunder impressions?
It depends on the bids your traffic receives, and you decide the minimum: a visit is only sold when the bid clears the net floor you set on the zone. Real bids can be higher than the public floor, and unsold visits go to your passback.
Why is the popunder floor higher than the banner floor?
A popunder opens a full page in a new tab at most once per visitor per cap window (24 hours by default), while a banner is a small slot that can show on every page view. Advertisers value the impressions differently, so the minimum bids differ.