This is a comparison written by one side, so read it with that in mind. We run Lana Network. We will say plainly where ExoClick is stronger, which is most of the obvious places, and where we differ. Facts about ExoClick come from its own documentation, checked on 22 October 2026. Facts about us come from our public pages.
The short answer: ExoClick is a broad exchange that can fill almost any visitor in almost any country with many formats. Lana Network is a narrow buyer that wants one slice of your traffic (United States, mobile) and hands everything else back. For most sites the question is not which one, but whether we are worth a test next to ExoClick.
Where ExoClick is stronger
- Volume and reach. ExoClick buys traffic worldwide and on desktop as well as mobile. We mostly buy United States visitors on a mobile browser set to English or Spanish.
- Formats and tools. ExoClick's dashboard offers many formats, zone options and statistics built over years. Ours is new.
- Track record. ExoClick has a long payment history. We launched in October 2026, so we have none to show yet.
- Fill. On a worldwide audience, a broad exchange will fill far more of your visits than a narrow buyer.
If your audience is mostly outside the United States or on desktop, we will pass back most of it, and a test with us will show little.
Where Lana Network differs
- Paid on valid impressions, with a 7-day hold. The earnings of a day become available 7 days after it settles, as stated on our payments page.
- A low payout minimum. Payouts are processed weekly from 10 USD, in USDT (TRC20) or USDC (Solana).
- A net floor on every zone, and a passback on banner, slider and popunder zones. We only sell a visitor when the bid clears your floor. On those zones every other visitor goes to the code you set as passback, usually your ExoClick spot; interstitial and in-page zones have no passback and simply show nothing.
- Prepaid deals for larger sites. A fixed daily price or CPM agreed in writing, with the first 3 days paid before the traffic runs and each following week paid in advance.
- No waiting line. Your site goes live as soon as the ownership check passes; sites whose name or content raises a flag are held for a human review.
Payouts side by side
ExoClick's payment options page lists four methods. The minimum earnings are 20 EUR/USD for Paxum, 25 for BitPay, 50 for direct cryptocurrency (500 for BTC) and 200 for a wire, with a network fee per coin (2.5 for USDT on TRC20). Weekly payments are paid on Mondays on a Net7 schedule, monthly ones on the 20th of the following month.
| ExoClick | Lana Network | |
|---|---|---|
| Lowest minimum | 20 EUR/USD (Paxum) | 10 USD (USDT, USDC) |
| Crypto | Many coins and networks, fee per coin | USDT TRC20, USDC Solana |
| Bank wire | Yes, from 200 EUR/USD | Not available yet |
| Schedule | Weekly Net7 (Mondays) or monthly Net20 | 7-day hold, then weekly |
| Prepaid to publisher | Not on the payment page | Premium deals: 3 days before the test, then weekly in advance |
Floors and fallback side by side
ExoClick's zone documentation offers a floor CPM of two types. A soft floor also runs CPC campaigns whose average eCPM may beat the floor, so it is not guaranteed; a hard floor runs only CPM and Smart CPM campaigns. When the floor is not met, an alternative HTML tag or URL runs.
On Lana Network every zone has a net floor, and banner, slider and popunder zones also have a passback. The floor is net: it is what you receive per 1,000 valid impressions, not what the advertiser pays. Advertisers also face public minimums per format, country group and device, listed on our formats page. On United States mobile they start at 0.60 USD per 1,000 for a popunder and 0.08 USD for a 300x250 banner. Those are minimum bids, not earnings.
Both setups can chain into each other. The difference is who looks first. We suggest putting the narrow buyer first on one placement, with ExoClick as its passback, because the narrow buyer only takes the visitors it values and returns the rest at once. Our guide on what a passback tag is explains why.
Which one should you use?
- Mostly worldwide or desktop traffic: stay on ExoClick; a test with us will show little.
- A meaningful share of United States mobile visitors: keep ExoClick and test us on one placement, with ExoClick as the passback.
- A large site with steady US mobile volume: ask for a prepaid deal, so the test is paid before it runs.
If you are weighing other networks as well, our list of ExoClick alternatives for adult publishers compares TrafficStars, HilltopAds and JuicyAds on the same yardstick.
How to run the test
- Choose one placement with mostly mobile visitors, for example a 300x250 under the player.
- Create a Lana Network zone of the same size and set its net floor at or just above what ExoClick pays you for that slot today.
- Paste one ExoClick spot of the same size as the passback.
- Replace the old code on the page with the new tag, so ExoClick loads only once.
- After a week, compare the slot's total revenue per 1,000 page views, both networks added together, with the week before.
If the total does not go up, remove our tag and put the ExoClick spot back. Nothing else on your site changes.
Frequently asked questions
Can Lana Network replace ExoClick?
Not for most sites. We mostly buy United States mobile visitors and pass the rest back. ExoClick, or another broad network, should stay as the backup that fills everything we do not buy.
Is the Lana Network floor the same as an ExoClick floor?
Not exactly. Our net floor is what you receive per 1,000 valid impressions. An ExoClick floor CPM is the price the zone accepts, with a soft or hard type that decides whether it is guaranteed.
Does Lana Network pay faster than ExoClick?
The timing is similar on the open market: earnings are held 7 days and payouts are processed weekly. The difference is the minimum (10 USD) and, for larger sites, prepaid deals paid before the traffic runs.