ExoClick is the default first network for many adult sites, and for good reasons: it has a long list of formats, a self-serve dashboard and a lot of advertiser demand. Publishers still look for an alternative, or more often for a second buyer, when the payout minimum on their method is too high for their volume, when a crypto fee eats a small payout, or when they want a stricter floor on the traffic that sells best.
We run Lana Network, which is one of the alternatives, so we put it in its own section and describe it with the same yardstick. Every figure about another network comes from its own documentation, checked on 22 October 2026. Terms change, so confirm in the dashboard before you move a zone.
Why do publishers look for an ExoClick alternative?
The reasons we hear most often are practical, not dramatic:
- The minimum for the method you use. A small site can wait weeks to reach a crypto or wire threshold.
- Fixed fees on small payouts. A flat network fee weighs a lot on a 50 dollar payout and very little on a 5,000 dollar one.
- Control of the best traffic. Some publishers want a hard floor on United States mobile visitors and a second buyer for that slice.
- Concentration risk. One network means one set of rules, one dashboard and one payment calendar.
None of these mean ExoClick is a bad choice. They mean a second buyer next to it is often worth a test.
What ExoClick publishes for publishers
ExoClick's payment options page lists four methods: BitPay, direct cryptocurrency, Paxum and wire transfer. The minimum earnings are 20 EUR/USD for Paxum, 25 for BitPay, 50 EUR/USD for direct cryptocurrency (500 for BTC) and 200 EUR/USD for a wire. The same page lists a network fee per coin: for USDT on TRC20 it is 2.5. Weekly payments go out on Mondays on a Net7 schedule; monthly payments are paid on the 20th of the following month.
On the zone side, the zone documentation describes a floor CPM with two types. A soft floor also runs CPC campaigns whose average eCPM may beat your floor, so the floor is not guaranteed; a hard floor only runs CPM and Smart CPM campaigns. When the floor is not met, an alternative HTML tag (banners) or an alternative URL (popunders) runs instead. That is the hook you need to chain ExoClick with another buyer.
TrafficStars, HilltopAds and JuicyAds on the same yardstick
TrafficStars publishes detailed payment terms for publishers. USDT on TRC-20 starts at 100 dollars for the first payment and 10 dollars after that, with a fee of 0.3% plus 1.50 dollars. BTC starts at 500 dollars.
HilltopAds lists its minimums on its payout help page: 20 dollars for the main e-wallets, 100 dollars for USDT and 1,000 dollars for a wire. It pays every Tuesday on a Net7 schedule.
JuicyAds works differently: publishers set a price per zone and advertisers can prepay a spot for a period. We could not find its publisher payout minimums on a first-party page, so we quote none here.
We compared these and other networks in more depth, including formats, in our guide to the best adult ad networks for publishers in 2026.
| Network | Lowest crypto minimum (published) | Crypto fee (published) | Floor with fallback |
|---|---|---|---|
| ExoClick | 25 EUR/USD (BitPay), 50 (direct crypto) | 2.5 for USDT TRC20 | Soft or hard floor, alternative tag or URL |
| TrafficStars | 100 dollars first USDT payment, then 10 | 0.3% plus 1.50 dollars | Ask your account manager |
| HilltopAds | 100 dollars (USDT) | Not listed on the payout page | Ask your account manager |
| Lana Network | 10 dollars (USDT or USDC) | See our payments page | Net floor on every zone, passback on banner, slider and popunder zones |
Direct buyers and prepaid deals
A network sells your traffic to many advertisers through an auction. A direct buyer is narrower: it wants one slice of your traffic and pays a fixed price or a strict floor for it. For a publisher, the interesting variant is the prepaid deal, where the buyer pays before the traffic runs. We explain the payment terms (Net7, Net30, prepaid) in which adult ad networks pay upfront.
Where Lana Network fits, and its honest limits
Lana Network is an ad network for adult sites. What we offer, as published on our publishers page and payments page:
- Earnings are held 7 days, then paid weekly in USDT (TRC20) or USDC (Solana) from 10 USD.
- Every zone has its own net floor, and banner, slider and popunder zones their own passback: a visitor we do not buy at or above your floor goes to your current network. Interstitial and in-page zones have no passback and simply show nothing.
- A site goes live as soon as the ownership check passes; sites whose name or content raises a flag are held for a human review.
- Larger sites can agree a fixed price, with the first 3 days paid before the traffic runs.
What you should know before testing us. We are new, launched in October 2026. We mostly buy one slice: United States visitors on a mobile browser set to English or Spanish, outside data centers and known VPN networks. Everything else goes back to your passback. We cannot replace ExoClick's fill on worldwide or desktop traffic, and we promise no rate.
How to run an alternative next to ExoClick without losing fill
The safe setup puts the narrow buyer first on one placement and keeps ExoClick as the backup:
- Pick one placement, for example the 300x250 under your player.
- Create a zone of the same size at the new buyer and set its floor at or just above what ExoClick pays you today for that slot.
- Paste the code of one ExoClick ad spot of the same size as the passback.
- Replace the old code on the page with the new tag, so ExoClick only loads once.
- After a week, compare the total revenue of the slot, both networks added together, per 1,000 page views.
The details, mistakes and checks are in our guide to running two adult ad networks on one site.
Frequently asked questions
Do I have to leave ExoClick to test an alternative?
No. Most publishers keep ExoClick as the backup. The new buyer sees each visitor first on one placement and hands back every visitor it does not buy, so ExoClick keeps the rest of your traffic.
Which ExoClick alternative has the lowest payout minimum?
Among the networks above, the lowest published crypto minimums are 10 dollars at Lana Network (USDT or USDC) and 10 dollars at TrafficStars for USDT after a first payment of 100 dollars. Check the minimum for the method you will actually use.
Is a soft floor on ExoClick the same as a hard floor?
No. According to ExoClick's zone documentation, a soft floor also runs CPC campaigns whose average eCPM may beat the floor, so it is not guaranteed. A hard floor only runs CPM and Smart CPM campaigns, so the floor is guaranteed.