Every ad network answers the same three questions for a publisher: what price your traffic is sold at, how long the money waits before you can take it, and how it reaches you. The answers are spread across payment pages, FAQs and terms, and the words are not always used the same way. This guide explains the common models in plain terms, then shows how Lana Network handles each one, so you can compare any network on the same yardstick.
The money path, in one paragraph
An advertiser bids for a visit on your site and wins it. The impression is shown and checked. At the end of the day, valid impressions are added up at the price each advertiser paid; invalid ones are removed and the advertiser gets that money back. The publisher's earnings are credited to the balance, held for a period, then made available to withdraw. Everything below is a detail of one of those steps.
Model 1: auction pricing per impression
The most common model on adult networks. Advertisers bid for each visit, and the publisher is paid on the impressions actually shown and found valid.
On Lana Network you set a net floor on each zone: the lowest price per thousand impressions you accept, already net for you. A visit is only sold when a bid clears that floor; when none does, the visit goes to your passback tag on banner, popunder and slider zones, so your backup network still earns on it (interstitial and in-page zones have no passback and simply show nothing). Two words matter in how earnings are counted:
- "Paid". Earnings follow the price the advertiser actually paid, not a list price. On our first-price auction, the winning advertiser pays its own bid.
- "Valid". Impressions found invalid are not paid to the publisher, and the advertiser is credited back. Our traffic quality page lists the checks.
When you compare networks, compare what reaches you net for the same traffic, not the headline figures on a pricing page.
Model 2: fixed price
Some networks and direct buyers pay a fixed amount instead of an auction price: a flat price per day for a placement, or a fixed CPM. The publisher knows the income in advance; the buyer carries the risk that the traffic converts badly.
On Lana Network this exists as a prepaid deal for larger sites: a fixed daily price or CPM, agreed in writing, with the first 3 days paid before the traffic runs and each following week paid in advance. Our article on the prepaid 3-day test walks through one, and which networks pay upfront covers the wider market.
Model 3: pay per action
Common with affiliate programs rather than display networks: the publisher is paid only when a visitor signs up or buys, either a fixed amount per action or a percentage of the sale. It can pay very well on the right audience and nothing at all on the wrong one. Lana Network pays on valid impressions, not on conversions, so your earnings do not depend on whether an advertiser's offer converts.
Why the hold exists
A hold is the delay between the day an impression is earned and the day the money can be withdrawn. Publishers dislike it, and the reason it exists is simple: some invalid traffic is only visible after the fact.
A single bad visit is easy to spot at the edge. A pattern, such as thousands of visits that each look normal but together look automated, takes time and volume to see. If the network paid immediately, money for that traffic would be gone before anyone could check it, and the cost would land on the advertisers, who would then bid less on every site. The hold protects honest publishers from that spiral. Our article on proxy and bot traffic shows what those patterns look like.
On Lana Network, the earnings of a day become available 7 days after the day settles.
How a payout works, step by step
- Day 1. Your zones serve impressions, and your reports show them.
- Settlement. After the day closes, valid impressions are counted at the price paid, invalid ones are removed, and your earnings are credited as held balance.
- Seven days after settlement. The held amount for day 1 becomes available.
- Request. From the Payouts page, you request a payout once your available balance is at least 10 USD. Below that, the balance keeps growing.
- Transfer. Payouts are processed weekly. We send the transfer, record its transaction reference in your dashboard and email you.
The full screen-by-screen version is in the guide to earnings and payouts.
Crypto payouts: what to check
We pay in USDT on TRC20 and in USDC on Solana, with amounts in USD. Bank wire is not available yet. If you are new to crypto payouts:
- The network matters as much as the coin. USDT on TRC20 and USDT on another chain are not interchangeable. Send an address on the wrong network and the funds can be lost.
- New addresses wait. A new or changed payment method can be used 72 hours after you save it, and we email you when it changes, so a stolen login cannot redirect your money unnoticed.
- Records are permanent. A recorded payment is never deleted; a correction is recorded after it, with a written reason.
Our article on weekly USDT and USDC payouts goes deeper on wallets and fees, and payout methods compared lists other networks' minimums.
Questions to ask any network before you place its tag
- Can I set a floor per zone, and where does unsold traffic go?
- How long is the hold, and is it longer for new accounts?
- What is the minimum payout for the method I will actually use, and what fee is taken?
- How often are payouts sent, and on which day?
- What happens to earnings from traffic found invalid later?
- Can I see each payout with its transaction reference?
A network that answers all six on a public page is easier to trust than one that answers them only after you sign up. Our publishers page and payments page are where we answer them for Lana Network.
Frequently asked questions
How are Lana Network publishers paid?
On valid impressions sold above the net floor you set on each zone. Invalid impressions are not paid and are credited back to the advertiser, and visits no bid clears go to your passback tag on the zones that have one.
Why do ad networks hold publisher earnings?
Some invalid traffic only shows as a pattern after the fact. The hold leaves time to remove it before money leaves, which keeps advertiser bids, and so publisher prices, higher for everyone.
How long is the hold on Lana Network?
The earnings of a day become available 7 days after the day settles. You can then request a payout from 10 USD, and payouts are processed weekly.
Can I be paid by bank wire?
Not yet. Payouts are in USDT on TRC20 or USDC on Solana, with amounts in USD.