Most adult sites sell all their traffic through one or two broad networks, and they are paid after the fact: the traffic runs, the network counts it, and the money arrives on a schedule. ExoClick, for example, pays weekly on a Net7 schedule according to its payment options page. That is normal, but it means the publisher carries the risk of every test.
A prepaid test reverses the order for one slice of traffic. A second buyer pays for three days before the traffic runs, takes the visitors it wants on one zone, and hands everything else back to your current network. This guide explains how that works on Lana Network, what to measure during the three days, and what happens next.
Why a second buyer for US mobile traffic?
Broad networks buy every visitor in every country, and they price that mix. A narrow buyer only wants one slice, and can pay a fixed price for it because it knows what it will do with it. For us, that slice is United States visitors on a mobile browser set to English or Spanish, outside data centers and known VPN networks.
If a meaningful share of your visitors fits that description, a second buyer can be worth more than the share of your network's average that those visitors earn today. If very few of your visitors fit, a test will show little, and you should not bother.
What is paid before the traffic runs
A premium deal on Lana Network is a fixed price for one zone, agreed in writing before the traffic starts: either a flat daily amount or a CPM. For a flat daily price, the schedule is published on our payments page:
| When | What is paid | Amount |
|---|---|---|
| Before the test | 3 days, the test | Agreed daily price x 3 |
| Before each following week | 7 days, starting the day after the previous period | Agreed daily price x 7 |
So the three test days are in your wallet before the first visitor is sold, and after that each week is paid in advance. You do not wait for a hold or a minimum on those days. The deal and each payment, with its transaction reference, are visible in your dashboard.
How prepaid deals compare with Net7, Net30 and other terms is explained in which adult ad networks pay upfront.
How the 3 days run
- We agree one zone and a price. You contact us through Contact support in our guides with your site and your monthly United States mobile traffic. We agree a format, a placement and the daily price in writing.
- You create the zone and set the passback. The zone gets its own tag. You paste your current network's code for that placement as the passback.
- We pay the 3 days. The payment is made before the traffic runs and recorded in your dashboard with its transaction reference.
- You put the tag live. Our tag decides, visitor by visitor, whether we buy. Visitors outside the deal go straight to your passback.
- The traffic runs for 3 days. Your dashboard shows impressions per zone and per day, and whether the tag was seen recently.
The passback is what makes the test safe. Our guide on what a passback tag is covers the mistakes that cost money, such as pasting a whole-page script instead of one ad spot.
What to measure during the test
You are paid for the three days whatever happens, so the question is not whether you lose money. The question is whether the setup is worth continuing. Measure three things:
- Visits we took. The impressions on our zone, per day. They should roughly match the United States mobile visits on that placement.
- Impressions at your old network for the same placement. They should fall by about the visits we took, not more. A larger drop points to a broken passback.
- Total revenue for the slot, the deal plus your old network on the passback, per 1,000 page views, compared with the same days of the previous week.
If the total is higher, continue. If it is not, stop after day 3 and put your old code back: the three test days were paid before they ran.
What happens after day 3
- You continue. Each following week is paid in advance, before it starts, at the agreed daily price times seven.
- You or we stop. If a deal ends before every paid day has been used, the unused prepaid days stay on the record of the deal.
- You pause. A paused deal stops buying, and every visitor goes to your current network until it resumes.
Prepaid days are paid at the agreed price for the days covered, as stated on our traffic quality page.
Who this is for, honestly
Prepaid deals are for larger sites with steady United States mobile traffic, not for every publisher. We are a new network, launched in October 2026, and our demand is still small, so we agree deals one by one. Smaller sites use the open market instead, where you set a net floor per zone and are paid on valid impressions, with a 7-day hold and weekly payouts from 10 USD. If you want to see how we compare with a broad exchange first, read Lana Network vs ExoClick for publishers.
Frequently asked questions
Do I have to stop using my current ad network during the test?
No. Your current network's code sits in the passback of our zone, so it keeps every visitor we do not buy, and it stays on all your other placements.
What happens to the 3 prepaid days if I stop the test early?
Our published schedule says that if a deal ends before every paid day has been used, the unused prepaid days stay on the record of the deal. Agree in writing how they are settled before the test starts.
How large does my site need to be for a prepaid deal?
There is no fixed threshold on our pages. Use Contact support in our guides with your site and your monthly United States mobile traffic, and we answer case by case.