Conversions and postback

Conversions are reported server to server. When a visitor reaches your landing page, our click id is in the URL (the {click_id} macro, usually as ocid). Your tracker keeps it, and when the visitor converts it calls our postback URL with that id. No pixel on your pages.

1. 1Make sure your landing URL template carries ocid={click_id} (see Create your first campaign).
2. 2Open Postback, card Your token, and click Generate. The token is shown ONCE, with three postback URLs ready to paste: lead, purchase and purchase_recurring. Copy them now: we only keep a fingerprint.
3. 3Paste the URLs in your tracker or offer platform, mapping click_id to the value it captured from ocid, and payout to the amount.
4. 4Paste one URL, as saved in your tracker, in Check URL. We tell you what is missing and send one test request with a placeholder click id: nothing is recorded or billed.

The Developers page has ready-made settings for Voluum, Keitaro, Binom, RedTrack and any S2S tracker.

• token (required): your secret postback token.
• click_id (required): the value we sent in ocid={click_id}, 35 characters.
• event (required): lead, purchase or purchase_recurring (each rebill).
• payout (optional): amount in USD, dot as decimal separator, for example 49.99. Used for your revenue and ROAS.
• tx (optional): your transaction id, letters, digits, dot, underscore or hyphen, 64 characters at most. With it, each rebill is unique per click.

A lead and a purchase count once per click. Without tx, a rebill with the same amount on the same click within 60 minutes is treated as a retry.

• OK: conversion recorded. OK: duplicate: already recorded.
• ERROR: unknown click_id: no click with this id on your campaigns. Do not retry.
• ERROR: click expired: the click is older than 90 days. Do not retry.
• ERROR: bad request (400): a parameter is missing or malformed.
• ERROR: bad token (401): check or regenerate the token.
• ERROR: retry (503): a temporary problem on our side. Retry later.