Create your first campaign
Landing URL with macros, formats, targeting, a CPM bid and a daily budget, then send it to review. What happens until it serves.
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Before you start
Read the advertiser policy: legal adult offers for adults, with a clear price and a working way to cancel. You can build and send a campaign to review before funding, but it only serves with a balance above zero.
Who can do this: an owner, or a member with the Manager role.
Build the campaign
- Open Campaigns and create a new one. It starts as a draft.
- Name it, and type the landing URL template. It must start with
https://. Add our macros where your tracker expects them, at leastocid={click_id}: the click id is what your postback sends back. - Set a daily budget in USD and pick the pacing (see Budgets, caps and pacing). On a new account, an empty budget is saved as 200 USD, the account's daily limit, so set a real amount if you plan more than one campaign.
- Optionally set a start date and an end date, in UTC (see Budgets, caps and pacing).
- Choose the formats. Popunder is ticked by default: your landing page opens in a new tab and needs no image. For banner sizes (300x250, 320x50, 300x100, 300x500, 320x100) upload an image of that exact size in Creatives. A 300x250 image also runs in the corner slider, a 300x500 in the interstitial, a 320x100 in the in-page card.
- Set the targeting: countries are required. You can narrow by device, operating system, language, browser, hours of the week, a frequency cap per visitor, and zones to allow or block.
- Set your market CPM bid on the campaign page. It is a first-price auction: the highest eligible bid wins and pays its own CPM. Your bid must reach the public minimum of the formats, countries and devices you target (Formats).
- Send the campaign to review.
Images
Static images only, at the declared size, up to 150 KB, in PNG, JPEG, GIF or WebP. Every banner you submit must carry the AI-generated label: tick it on each upload, whether or not the image was made with AI. Explicit imagery is not accepted on placements visible before a user action. Every image is reviewed by a person before it serves.
After you send it
We answer within one business day. An approved campaign goes live at once if the account has a balance; otherwise it waits, approved, and you click Go live after funding. A rejected campaign comes back with a note: fix what it says and send it again.
Saving a live campaign through its form pauses it until you put it live again. A new landing page, a new daily budget, wider targeting or adding the popunder format also sends it back to review, and a paused campaign then waits for the new approval, up to one business day, before it can go live. A change of name, pacing or dates needs no new review. To test a change on a campaign that works, duplicate it and change the copy, so the original keeps serving (on a new account, both budgets count toward the 200 USD daily limit).
Campaigns never target the European Union, the European Economic Area or the United Kingdom. Our tag only asks for an ad for mobile visitors with an English or Spanish browser, so desktop targeting finds no traffic today.
If something goes wrong
- No bid set, Advertiser balance is 0, or a floor message when going live: set a bid, fund the account, or raise the bid to the public minimum of what you target.
- New accounts can commit at most 200 USD per day: lower the daily budget. The limit counts every campaign of the account, and a campaign with no budget counts as 200 USD.
- Every banner must carry the AI-generated label, and it cannot be changed after the upload: contact support, then send the campaign again.
- The campaign is live but spends nothing: check that your targeting matches mobile traffic in the countries you picked, and that your bid is competitive.
Frequently asked questions
Do I need an image for a popunder?
No. A popunder campaign opens your landing page in a new tab; we review the landing page instead.
How long does review take?
We answer within one business day.
Can I block a site?
Yes. Add hostnames to Blocked sites on the campaign, or use Block this site in Reports. It applies to the open market.
When does an approved campaign start serving?
At once if the account has a balance. Otherwise it waits, approved, and you click Go live after funding.